New Delhi : Micro Labs has termed the allegations that it offered freebies worth ₹ 1,000 crore to doctors to promote its anti-inflammatory drug Dolo 650 as baseless. In a statement, a Micro Labs spokesperson said that in some of the recent media reports it has been falsely and maliciously alleged that the company has been distributing freebies worth ₹ 1,000 crore to promote Dolo 650 in one year. “This is highly misleading and is affecting the reputation of Micro Labs, pharmaceutical industry and doctors. The medication has been prescribed by doctors due to its quality, effective and speedy relief from fever and on the trust built over three decades ” the spokesperson said.
“To think of distribution of freebies worth thousands of crores is thus highly preposterous. The company would like to clarify that the amount referred to pertains to the total sales and marketing expenses incurred by the company for its total India business in the last five years’ period and spent across its whole portfolio,” the spokesperson added.
