Campaign to Promote Women’s Well-Being Across the Capital
Delhi: The World Health Organization, in partnership with the Ministry of Health and Family Welfare, has launched a month-long awareness campaign focused on women’s and girls’ health and well-being. The initiative was unveiled at a Delhi Metro station, marking a significant step toward strengthening public engagement on women’s safety and health rights.
Metro Coach Flagged Off with Health Messaging
Dr. Catharina Boehme, Officer-in-Charge of WHO South-East Asia, and Punya Salila Srivastava, Secretary, Ministry of Health and Family Welfare, jointly flagged off a special metro coach carrying the campaign message: Healthy Women = Healthy Nations, #BcozSheMatters. The event symbolized the start of a new awareness movement as the global 16 Days of Activism against Gender-Based Violence concluded.
A Campaign Designed to Reach Millions
Running from December through early January, the campaign will reach millions of daily commuters through digital and print messages placed on metro trains and select stations. The communication highlights key issues such as women’s safety, access to mental health support, reducing the digital divide, preventing gender-biased diagnostics, and raising awareness about tuberculosis.
Health Ministry Underscores Importance of Women’s Well-Being
Secretary Punya Salila Srivastava said that meaningful progress of families and nations depends on the health of women. She emphasized that the Delhi Metro campaign provides a powerful platform to spread this message widely and directly to the public.
Women’s Health Recognized as Foundation of Societal Progress
Dr. Boehme highlighted that healthy women form the backbone of healthy families, communities, and nations. She stressed that women’s mental and physical health is crucial not only for their own well-being but also for societal advancement.
Inaugural Ride Signals Collective Responsibility
Officials and dignitaries joined an inaugural metro ride to reinforce the collective commitment toward ensuring safety, respect, and dignity for women and girls. The journey symbolized unity in advocating for improved health access and protection.
Music and Youth Voices Amplify the Initiative
WeBhor, an all-women band, performed during the inaugural ride, celebrating women’s resilience and empowerment. Members of the WHO Youth Council from the YP Foundation also participated, lending their voices to the cause and energizing the campaign atmosphere.
Month-Long Digital Push to Strengthen Engagement
The campaign, running from 10 December 2025 to 10 January 2026, will extend across WHO’s digital platforms to encourage broader public participation. It aims to build stronger advocacy for a world where every woman and girl can live a healthy, safe, empowered, and violence-free life.
